Customer stories: BBC

About BBC

BBC is a creative B2B communication agency with offices in Mechelen, Ghent, Bordeaux, and Chicago. Established in 1983, BBC has been enhancing businesses by delivering clear, relevant, and engaging communication across various platforms, including web, social media, blogs, digital newsletters, and annual report

The Problem: Navigating Challenges in a Flat Structure

Navigating within a flat organizational structure posed significant challenges for BBC, making it difficult to maintain clear direction. To address this, BBC implemented a navigator role to guide the operations of each expert team. Despite continuous optimization, the need for a supportive partner became evident. Initially, BBC sought a tool to simplify the organization of self-innovation conversations.

BBC’s Choice: A Performance Tool That Embraces The Holacracy Model

In 2021, BBC transitioned to a decentralized management model, embracing Holacracy and self-managing teams to foster autonomy and efficiency. This model empowers employees by distributing decision-making authority and clearly defining roles, it also introduces challenges in maintaining direction and coherence across teams. Navigating these complexities required continuous optimization, and BBC sought a partner to support them in this journey.

Our primary goal was to find a tool that could simplify the organization of self-innovation conversations. After exploring several options, we chose huapii (which we internally named Booster) for its robust features and support.

Onboarding and Implementation

The initial conversation with huapii took place in September last year, and by the end of the year, Booster was successfully implemented. “The setup process was relatively smooth, and we were impressed with the responsive support provided by the huapii team. Their accessibility and quick response times during the implementation phase were particularly noteworthy”, says Renée.



Booster facilitates regular, structured booster conversations where clear objectives are set and monitored, ensuring alignment between individual goals and team objectives. Additionally, BBC is fostering a feedback culture, transitioning from mere evaluation to feedforward thinking, which emphasizes ongoing personal and professional development.

huapii In Three Words

1. Connection

huapii makes people interact.

2. Innovative

Because it’s better than the process before.

3. Development

Because it’s a personal platform where you can track the progress of your career.

Get inspired and join the conversation

Skills development huapii

Skills Management & Career Pathing

SKILLS MANAGEMENT & CAREER PATHING Knowing your employees’ skills is the strategic priority for HR today. Is your company future-ready? huapii provides a platform to map the skills of your organisation and support ongoing growth and development by recognising your people as the cornerstones of success. Watch a demo > Request a demo > The skills

Let's go >



Co-Founder & COO

I always found a way to get or to create for myselfs jobs where I could achieve my life’s purpose: connecting with people and helping them grow (while growing myself).

After studying general management and HR in Lyon, I joined Solvay where I had several rich & diverse HR experiences. I worked in Lyon, Brussels and Paris, to finally come back to Brussels and accept the challenge of creating and managing Solvay’s Digital Studio flagship.

Being an intrapreneur leading an innovation incubator, taking part of creating a new ways of working platform that transformed the company culture and HR woke up my inner intrapreneur and made me jump into co-founding huapii!

Today at huapii I use my HR and change experience to make the workplace a developing and empowering place to be.